Booking the Future. Publishing trends, innovations and forecasts

At this year’s Book Arsenal, the EUNIC Ukraine cluster that covers cultural centers of European countries, presents with the support of the EU’s Culture Bridges a professional platform to enhance the competencies of the book market, its integration into the international context, the development of professional contacts and networks.

Booking the Future — the word play in the title of the program suggested by curator Olha Zhuk — resonates with the futuristic theme of this year’s Book Arsenal, aiming to outline global and local trends, innovations and forecasts. How are readership practices and expectations transforming? How are approaches to the promotion of literature changing in the age of digital culture, gift and sharing economy? How is the traditional paper market responding to this? How fit are the traditional shield, the professional armor against the risks, and the established publishing and market strategies to keep driving business development when responsiveness to change becomes a key competence?  How are publishers and organizers of book events in different countries “booking” a place for their cause in the future? What trends are they pointing out, how they are adapting and how are they shaping the playing rules?

These questions are to be answered in one way or another at the festival’s Business Stage by 10 top experts in the book and media industry from the UK, France, Austria, Germany, Poland, Greece, Italy, Czech Republic and Hungary. They will present the newest experience of their countries and unique professional insights, innovations in promotion and distribution, and reflections on global processes in book publishing.

EUNIC Ukraine and Culture Bridges invite you to meet the professional book Europe and talk to the publishers, publishing students, specialists in book marketing, initiators of book startups, organizers of literature events and representatives of book institutions selected for you by the experts.